Morgan and Sennheiser to Enter into Technology Partnership Supported by Continental

Morgan Motor Company has entered into a technology partnership with an audio specialist, Sennheiser. Working jointly with the support of Continental Engineering Service’s Ac2ated Sound System, the long-term project will transform the sound experience of future generations of Morgan sports cars.

Both companies have extensive experience in their field and a legacy of craftsmanship, heritage, and attention to detail; their expertise, jointly with Continental’s, will help establish an innovative level of audio quality for lightweight Morgan sports cars.

The partnership with Sennheiser continues Morgan’s philosophy of combining traditional craftsmanship with innovation and the latest technology. This approach to 21^st Century coachbuilding is celebrated throughout Morgan’s current model range, which comprises Plus Four, Plus Six and the recently launched Super 3.

In the past, Morgan cars have presented challenges for audio systems due to limited space, low weight requirements and the nature of an open-top sports car when optimising sound quality. Continental’s hardware and Sennheiser’s software will overcome these challenges, presenting an all-new proposition to new and existing Morgan customers.

Sennheiser – the iconic audio expert – is entering the automotive industry with its award-winning software technology and sound tuning know-how, aiming to revolutionise how drivers and passengers experience sound.

Thanks to Sennheiser’s end-to-end expertise in sound capture and reproduction, Morgan will be the first automotive OEM to unlock the development of a new generation of good experiences for enhanced in-car music enjoyment. The two companies share a long-term development vision sealed by this partnership.

Continental’s innovative system abandons conventional speaker technology triggering selected surfaces in the vehicle interior to produce sound. The result is a highly natural and enveloping sound experience for the occupants, who feel like they are sitting in a concert hall surrounded by sound.

In comparison to conventional audio systems, Ac2ated Sound not only produces high audio quality but also enables a reduction of the weight and space taken up by up to 90 per cent.

Graham Chapman, Chief Operations Officer, Morgan Motor Company, said: “We are delighted to be entering into a technical partnership with Sennheiser, supported by Continental. Sennheiser is a pioneer in its field, with a long tradition of developing ground-breaking new technology. As a small, lightweight sports car, a Morgan traditionally presents a packaging and weight-saving challenge when identifying audio solutions. During our early discussions with Sennheiser and Continental, it was clear that their technology provides a solution to these challenges; we are excited to announce more and introduce this new technology to our customers soon.”  

Veronique Larcher, Head of Mobility at Sennheiser, said: “It is a privilege to bring our audio software expertise to one of the world’s longest-established automotive manufacturers, one committed to quality, craftsmanship and performance – values very close to our heart at Sennheiser. Morgan Motorsports cars are born from industry-leading technologies implemented into the vehicles themselves and the production and design processes. We are proud to be a part of this unique and fresh vision of 21st-century coachbuilding.”

Christoph Falk-Gierlinger, Managing Director of Continental Engineering Services, said: “With Morgan, Sennheiser and Continental experts, we have brought together the highest level of expertise in vehicle design, acoustics and user experience. By overcoming the challenges of weight and space, we can soon offer Morgan customers a premium sound experience.”

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