Motion & Emotion

GPX Store Revs Up for the Ultimate Motorsport Retail Experience


GP Extreme has finally got everyone’s blood racing. With the GPX Store up and running in a digital format, this store is now available in their iconic Dubai Autodrome location and online to all motorsport enthusiasts.

This one of its kind store in the GCC is a dream come true for serious racing fans looking for various collectable racing items, including ones signed by Lewis Hamilton, Michael Schumacher and more.

Also, there is a state of the art race simulator. In contrast, racing enthusiasts can marvel over the memorabilia, art, gear, apparel, books, home interior and accessories of some of the best race car drivers.

Shoppers now have the chance to experience the motorsports world’s intricacies fully. They get a feel of what goes on in the pitlanes and behind the wheel by foraging into the original suits of former racing drivers and world champions like Schumacher, Hamilton and Ayrton Senna while also being able to purchase a T-shirt from Anyways, a keychain from Period Correct or a poster from the Automobilist.

The racing car lovers will be in awe as they choose from the most coveted motorsports inspired brands collected and curated in one space.

The diverse collection of motorsports goods means that there is something for everyone. The interiors of the space have been designed to give everyone an immersive experience.

The Perfect Fan Gift

Wannabe racers who do not want to be left out in the melee of discussions surrounding motor racing can have a first-hand experience of what it feels like to be decked out in the gear of some of their racing icons. Most customers make a beeline for equipment from leading brands such as Bell Racing, Stand21 and OMP.

Be it lightweight carbon fibre helmets or customised race suits, you name it, and we have it. The store also offers protective gear for karters, which means you will find high-end helmets and junior suits for your family’s aspiring racecar drivers.

Explaining the sense behind the space, Pierre Brice Mena, Managing Director of GP Extreme, said, “We’re incredibly pleased to launch GPX Store. It has been a long objective to have it in place. We’re already representing more than 15 very curated brands and regrouping more than 1000 motorsport products worldwide, including some very unique memorabilia.”

GP Extreme realises their customers’ passion for all things racing and ensures an enviable collection of artefacts carefully selected and curated over time. The shop resembles a museum in the Dubai Autodrome that every motorsport enthusiast should ensure they come to visit!


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