Bugatti Chiron Pur Sport to Make First Public Appearance at Salon Privé London

H.R. Owen Bugatti will present the first public appearance of Bugatti Sur Mesure’s debut customer project at Salon Privé London. The unique Chiron Pur Sport is inspired by the heroics of 20^th Century racing driver Louis Chiron, featuring new exterior paint colours and several ultra-bespoke interiors and exterior styling additions. 

Translated as ‘tailored’, Bugatti’s Sur Mesure builds upon the marque’s distinguished history of coachbuilding, handcrafted interiors, paint finishes, embroidery and bodywork, gathering the collective expertise of its skilled designers and engineers to form a brand-new program to meet growing customer demand for ultra-customized designs, materials and finishes.

Louis Chiron was one of Bugatti’s most legendary racing drivers, notching up countless victories at the wheel of Bugatti racers. Just one of his memorable wins was at 1931 the French Grand Prix, together with Achille Varzi, in a Bugatti Type 51 emblazoned with the number ‘32’.

This number – painted entirely by hand – now proudly adorns Bugatti’s modern hyper sports car as just one of several custom-made elements developed especially for this car. Two new exterior colours were created to pay homage to the legendary Grand Prix racing Bugattis of the ‘20s and ‘30s.

The Bugatti Sur Mesure team also developed a new fading ‘EB’ painted pattern, applied meticulously by hand, complemented by a multi-layer stitched ‘EB’ motif on the door panels. Both required new techniques and processes to be developed by the Bugatti Sur Mesure team.

The motifs of ‘32’ and ‘Grand Prix’ continue throughout the cabin, including a unique centre console in black anodised aluminium, with a silver hand-painted inscription. The motifs extend to the door sills, headrests and entry lights. Subtle branding distinguishing the model as a rare and unique product of the program can also be found.

Bugatti has calibrated the Chiron Pur Sport for agility, handling and driving performance. In addition to immense power, it also offers a high level of comfort and is suitable for everyday use. It is powered by an 8.0-litre W16 engine delivering 1,500 PS and 1,600-newton metres designed for an engine speed of up to 6,900 rpm in the agile Chiron Pur Sport.

With the assistance of a 15 per cent shorter transmission ratio, the Chiron Pur Sport accelerates even faster than the Chiron. The Chiron Pur Sport catapults from zero to 62mph in just 2.3 seconds, 124mph in 5.5 seconds, and 186mph in less than twelve seconds.

The Bugatti Chiron Pur Sport by Sur Mesure will be joined on the Bugatti stand at Salon Privé London by two other examples of Bugatti’s hyper sports cars; the Veyron and Chiron.

The three Bugatti models form just one small part of Salon Privé London, sister to Salon Privé Blenheim, which will make its debut in April at the Royal Hospital Chelsea. As one of the UK’s most prestigious events, eight cars will be making their global, European or UK show debut at Royal Hospital Chelsea.

Promising to be London’s most exclusive automotive party, with plenty to see and do and the motoring attractions, the shopping village will host a variety of luxury brands, alongside the first-class hospitality for which Salon Privé has long been renowned.

H.R. Owen is the UK’s leading luxury motor dealer group, representing some of the world’s most sought-after brands, including Bugatti, Rolls-Royce, Aston Martin, Bentley, Ferrari, Maserati, Lamborghini, BAC, Czinger, Rimac and Radford.

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