Motion & Emotion

TecAlliance to Shed Light on Boosting Sales and Cutting Costs at Automechanika Dubai


The automotive aftermarket is rapidly growing in the Middle East and Africa and is advancing into digitisation at a fast pace. UAE is the most important supplier of automotive replacement parts within the gulf region, Indian sub-continent and Africa. 

TecAlliance will be exhibiting at Automechanika Dubai from 14 to 16 December 2021 in hall 5, booth 5A33, showing how their solutions support IAM players in the Middle East to increase efficiency and boost sales.

“We see that online sales of replacement parts are booming. Leading players in the aftermarket industry are heavily investing in digital solutions to respond to the COVID-19 crisis. We are happy to support the digitisation with our solutions. One of them is the TecDoc Catalogue, the international sales enabler that helps workshops, dealers, sellers and car owners to find the correct replacement part most efficiently and conveniently,” explains François Ollivier, Business Development Manager TecAlliance Middle East.

TecAlliance supports its partners in business development – worldwide. The established TecDoc Catalogue is the solid basis for the optimal product information presentation across countries and continents.

Tecalliance To Shed Light On Boosting Sales At Automechanika Dubai
TecDoc Catalogue

“Working with different regions, languages, and different data standards is a complex task”, says Ollivier. “The TecDoc Catalogue offers a great chance to establish a unified digital presence with a strong focus on high data quality and best-in-class customer experience.”


The TecDoc Catalogue contains standardised data of more than 800 replacement parts brands, millions of product descriptions and product images. It is available in Arabic and 40 additional languages. This best-in-class catalogue information can also be accessed with a mobile app available in the Apple App Store and Google Play Store.

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Automechanika Dubai is the leading trade fair for automotive spare parts and vehicle maintenance products in the Middle East. 




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