Motion & Emotion

Ever Wondered How Much Your Car Knows About You?


Today’s connected cars have exceptional capabilities, from autopilot mode to advice on economical driving. The range of buttons, switches and apps that make our drive smoother or more entertaining is powered by a complex background of artificial intelligence and reams of computer code. A considerable amount of data drives these features, so you might have wondered – what does your car know about you? 

A brand new report by reveals which car manufacturers know the most about you, with the brand leader of intelligence, Tesla taking the top spot.

Taking fifteen of the top car manufacturers across the globe, the experts have delved into their privacy policies to reveal which one tells us the most about the data they collect. 

How Much Your Car Knows About You

Here Are the Results:

Being one of the most intelligent cars on the market today, Tesla coming first place is no surprise, as their personalised driving experience needs copious amounts of data to function at total capacity. 

 Scoring a 20 out of 28, Tesla is a leader in innovation, and their intelligent cars even send alerts when the driver is not paying attention during self-driving mode

 Following a close second is Audi, with a score of 19 out of 20. The data absorbed from the infotainment system in an Audi scored second highest in the whole study.

 Audi drivers will be asked to download the myAudi App, allowing improved route guidance with the latest traffic information from the Internet, read-aloud function for Twitter messages, online news, and emails and the charging status if in an e-Tron.

 In most technology-driven vehicles, personal details such as name, phone number and address are the most common data points taken by a manufacturer. However, as manufacturers are constantly improving their vehicle tech, more driver data is becoming available. 

How many well connected write offs are for sale

For Dacia drivers, the manufacturer comes in last for the amount of data listed in its privacy policy, with a low score of five out of 28. As the experts scored the brands on 28 different data points commonly collected on drivers, Dacia scored zero in the infotainment, video, images, and emissions categories.

 Chris Clark, an automotive software security expert at Synopsis, shares his tips on how drivers can ensure their data is safe.

 “The first thing would be removing all of your Bluetooth data. 

 The next thing that you can do, which is probably the most pervasive and most available to consumers of today, is to take the vehicle to the dealership and have them reflash the entire vehicle.

1. It will update the vehicle to the latest software that that’s available to them. This helps to keep the car secure but also updates things like maps to get safer navigation settings.
2. Also, ensure that all the information about driver habits, location, paired devices is removed from the vehicle because it’s been electronically updated.

 And that that’s the best thing consumers who are concerned about their personally identifiable information can do.”

 “Unfortunately, the way that the vehicle systems are designed, you lose a lot of the capabilities that you typically would buy that new car for if you don’tdon’t connect your phone.  

Zuto Car Finance

 New car purchases don’t tend to be about how much horsepower, how the vehicle handles, how comfortable the car is anymore. It’sIt’s more about the features the vehicle brings, e.g. lane detection, safety, security, works with a smartphone.

 So in terms of disabling or not utilising some features in the vehicle, I wouldn’t necessarily recommend it. It’sIt’s more about being cautious of where that information may go, and when you sell the car, you remove the data.”

 According to the data protection regulation, all manufacturers will have a data protection information page to know more about how your data is used. 




For all the latest automotive news, reports, and reviews, follow us on Twitter, like us on Facebook, subscribe to our YouTube page, and follow us on Instagram, which is updated daily.

Contact team

Searching for the best platform to get your message out?  provides innovative marketing and advertising solutions to support an advertiser’s specific campaign objectives. Customized programs leverage the best of Contact our sales team today and see what our team can do for your custom advertising solutions.

Please include a contact number if you are willing to speak to our sales team. You can also get in touch in the following ways:

Safety reminder – Please buckle-up! Seat belts save lives every day.  Always wear seat belts and use appropriate restraints for all child passengers.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More