Motion & Emotion

Ram Announced Plans to Build a Limited Run of TRX Launch Edition Models


Ram Truck recently announced that orders for the 2021 Ram 1500 TRX Launch Edition were filled in approximately three hours on Tues., Aug. 18. Only 702 – commemorating the TRX’s barrier-shattering 702-horsepower 6.2-litre supercharged HEMI® V-8 – of the Launch Edition trucks were offered to U.S. buyers.

Ram TRX Launch Edition -Side Shot
2021 Ram 1500 TRX Launch Edition front

“The groundswell of demand for our all-new 2021 Ram 1500 TRX Launch Edition validates our efforts to bring the fastest, quickest, most powerful pickup truck to market,” said Mike Koval Jr., Head of Ram Brand. “We said the Ram 1500 TRX Launch Edition would go fast. And we meant that in more ways than one.”

2021 Ram 1500 TRX Launch Edition rear 3/4

Production of the 2021 Ram 1500 TRX Launch Edition starts in early fourth-quarter 2020.

2021 Ram 1500 TRX Launch Edition front 3/4
2021 Ram 1500 TRX Launch Edition

To commemorate the world’s most powerful pickup truck, the Ram brand announced plans to build a limited run of TRX Launch Edition models.

The new model is visually distinguished by its Anvil Gray paint, which is exclusive to the edition. Inside, each of the Ram trucks gets a special red and brushed-aluminium centre console badge identifying it as a special, limited-edition TRX model.

2021 Ram 1500

Ram TRX Launch Edition package is coupled with the TRX Level 2 Equipment Group, adding carbon-fibre interior trim, colour accent package, Head-up Display, bead-lock-capable wheels, 19-speaker Harman Kardon premium sound system, dual-pane panoramic sunroof and bodyside graphics.

2021 Ram 1500 TRX Launch Edition interior
2021 Ram 1500 TRX Launch Edition interior
2021 Ram 1500 TRX

The new 2021 Ram 1500 TRX is the apex predator of the truck world and cements Ram Truck as North America’s off-road truck leader. The Ram 1500 TRX expands the light-duty lineup and sets the benchmark for extreme performance pickup trucks. Designed bolt by bolt to significantly outperform every other truck, the 2021 Ram 1500 TRX has been tested to handle the most punishing conditions with extreme durability. Powered by the 702-horsepower supercharged 6.2-litre HEMI V-8 engine, the 2021 Ram 1500 TRX delivers a top speed of 118 mph on its way to being the quickest, fastest and most powerful mass-produced half-ton pickup truck in the world. New integrated fender flares add 8 inches of body width, making room for new 18-inch wheels that are wrapped in specially designed 35-inch Wrangler Territory All-Terrain tires from Goodyear. This combination, paired with an all-new custom suspension composed of the highest quality components and tuning geared toward high-speed desert runs, produces even more capability on the street or in the desert.

2021 Ram 1500 TRX Launch Edition rear view
2021 Ram 1500 TRX Launch Edition rear view
Ram Truck Brand

In 2009, the Ram Truck brand launched as a stand-alone division focused on meeting the demands of truck buyers and delivering benchmark-quality vehicles. With a full lineup of trucks, the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab, ProMaster and ProMaster City, the Ram brand builds trucks that get the hard work done and families where they need to go.


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