Motion & Emotion

Artist Refik Anadol Created Unique Work of Digital Art for Muse, the Rolls-Royce Art Programme


Turkish-born, Los Angeles-based media artist Refik Anadol has created a unique work of digital art for Muse, The Rolls-Royce Art Programme, using data sets relating to the colour of every Rolls-Royce motor car created at the Home of Rolls-Royce in Goodwood, England, over the last 10 years.

The artwork, entitled Art of Perfection: Data Painting, will be presented publicly for the first time during Frieze Los Angeles at The Peninsula Beverly Hills, 10–17 February 2020. The hotel was selected to premiere the work in recognition of Rolls-Royce’s and The Peninsula Hotels’ shared affinity and commitment to visual arts. Rolls-Royce will then exhibit the work at the Geneva International Motor Show, 5–15 March 2020.

Artist Refik Anadol Created Unique Work of Digital Art

Art of Perfection: Data Painting consists of an LED ‘canvas’, conveying a unique data painting derived from data captured at Rolls-Royce Motor Cars’ Surface Finish Centre. The data relates to the colour reference of each car, combined with information generated by the programmed robotic movement required to perfectly apply the surface finish to each car. The custom visuals created for this work have been precisely designed to complement the ‘canvas’ and surrounding space.

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, commented, “We have great pleasure in publicly exhibiting this extraordinary new work by Refik Anadol, commissioned for Muse, the Rolls-Royce Art Programme, at The Peninsula Beverly Hills. The artist was recently an honoured guest at the Home of Rolls-Royce in Goodwood, England, where he was drawn to the complex data sets generated by the Surface Finish Centre, as well as the thousands of unique colours chosen by our clients. The resulting work is mesmerising!”

Anadol’s body of work addresses the challenges and the possibilities that ubiquitous computing has imposed on human kind, and what it means to be a human in the age of machine intelligence. He explores how the perception and experience of time and space are radically changing now that machines dominate our everyday lives. His site-specific audio-visual performances have been presented internationally at Hammer Museum, Los Angeles USA; International Digital Arts Biennial, Montreal, Canada; and Ars Electronica Festival, Linz, Austria.

Art of Perfection by Refik Anadol

Artist Refik Anadol commented, “As an artist who utilises data as pigment, I’m very excited that Rolls-Royce is sharing their complex computational painting data with me, to use as the raw material for this artwork. This project will be very collaborative as there is a direct correlation between Rolls-Royce’s process and mine, in that we harness machines and machine intelligence to help actualise our vision of beauty.”

Art of Perfection: Data Painting will be presented on permanent display at Rolls-Royce’s global headquarters, with an edition of the piece travelling to international showrooms in 2020. The artwork was previewed at the House of Rolls-Royce’s major philanthropic event, Dine on the Line, on 21 September 2019, held at the marque’s Global Centre of Luxury Manufacturing Excellence.

The Rolls-Royce Art Programme has supported a number of high-profile artists in recent years, including Tomás Saraceno, Isaac Julien, Asad Raza, Angela Bulloch and Yang Fudong. The future vision of Muse, the Rolls-Royce Art Programme, includes two new initiatives. The first is the Dream Commission, a significant new platform supporting moving-image works created by emerging and mid-career artists worldwide. The second is the Spirit of Ecstasy Challenge, which will invite leading creatives from around the world to reimagine the icon of Rolls-Royce, the sculptural figurine that has graced the bonnet of every Rolls-Royce motor car for over a century, based on a chosen material.

The Rolls-Royce Art Programme by Refik Anadol

The Peninsula Hotels launched a new ‘Art in Resonance’ programme in 2019, designed to support emerging artists, while also providing guests access to culturally representative pieces.


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