Aston Martin continues to enhance its dealer network in the Middle East and North Africa with the announcement of a new partner in Morocco. Global British Motors, under holding company Bugshan Maroc, has been appointed official dealer and will open a 400m² showroom in Résidence Rio, Boulevard Sidi Abderrahmane, Casablanca in the second quarter of 2020.
The new dealership, based on Aston Martin’s latest CI design, will become home to the marque’s full range of Second Century models – including the all-new and much-anticipated DBX. The SUV launched to international acclaim after years in development and delivers the broadest design brief of any Aston Martin, bringing both the versatility and indulgence expected of a luxury SUV with sports car levels of dynamic performance.
“Expanding our network into Morocco has been in the planning for some time and we are pleased to have found the right partner in Global British Motors. The regional expansion comes at a key moment in time, following the launch of arguably one of the most important models in our history,” said Dan Balmer, President, Aston Martin Lagonda Middle East, North Africa & Turkey.
“We are proud to be opening Aston Martin Lagonda’s first dealership in North Africa here in Casablanca, in a very exclusive location on Boulevard Sidi Abderrahmane. With the company’s prestigious standing, rich history and pioneering cars, Aston Martin is greatly appreciated in Morocco and we look forward to sharing the brand with those in the capital with a passion for fine motoring,” added Ahmed Kseibati, General Manager of Global British Motors.
Aston Martin is continuing to strengthen its presence across the Middle East and North Africa and is now present in 14 countries in the region.
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