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The House of Rolls-Royce Marks 115 Years of Luxury with Spectacular Red Phantom Commission to Benefit the Global Aids Charity

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The House of Rolls-Royce today revealed images of a Bespoke Red Phantom, commissioned to benefit (RED), the global charity and its fight to end AIDS. First sketches of the red-themed creation were revealed by the world’s leading luxury manufacturer seven months ago at the Sotheby’s Galleries in New York City.

Rolls-Royce Red Phantom -exterior

An Exclusive Online Auction

The Bespoke Phantom will be unveiled at a gala event at the One Thousand Museum in Miami, on Wednesday 4 December, as Sotheby’s and RM Sotheby’s launch an exclusive online auction which will run until 13 December 2019 on sothebys.com. Proceeds from the auction, after costs, will benefit (RED)’s fight to end AIDS.

Rolls-Royce Red Phantom

Jennifer Lotito, Chief Operating Officer, (RED), commented, “We’re so grateful to Rolls-Royce for donating profits from the Red Phantom to help with the fight to end AIDS. We need all forces mobilized against this pandemic which is the leading cause of death among young women. We also want to thank Mickalene Thomas for her creative genius and support of this auction to help the Global Fund eradicate AIDS.”

The successful bidder will have the unique opportunity to collaborate with one of the world’s most respected contemporary artists, Mickalene Thomas. The artist will create a custom wrap for the exterior of the motor car, based on an original work of art inspired by the Red Phantom for the collector. When the digital hammer falls, the ultimate bidder will be the proud owner of the Red Phantom, a personalized artwork by Ms. Thomas and the honor of having supported (RED) in its mission.

Rolls-Royce Red Phantom -rear lamp

“It is an honor and privilege to present this one of a kind commission created at the Home of Rolls-Royce in Goodwood, England,” commented Martin Fritsches, President and CEO of Rolls-Royce Motor Cars Americas. “Every member of our team is deeply inspired by this world-class commission and equally by the importance of the cause that it was created to support – (RED)’s fight to end AIDS.  We are proud to partner with Mickalene Thomas, Sotheby’s and RM Sotheby’s to achieve an outstanding result from this auction.”

Phantom’s exterior hue features a Bespoke finish of Crystal over Magma Red. Particles of crystal captured in the final layers of finish creating a luxurious luminescence. The handcrafted Bespoke leather interior in Brilliant Arctic White is offset by bright Mugello Red highlights overseen by the iconic and colorful Mugello Red ‘Shooting Starlight Headliner.’ Housed within a single-piece glass fascia and extending across the instrument panel, the Gallery design, ‘Red Regatta Sails,’ is constructed of Bespoke Mugello Red leather.

Rolls-Royce Red Phantom -interior

I am honored to collaborate with such an esteemed group of partners as (RED), Rolls-Royce Motor Cars, Sotheby’s and RM Sotheby’s in the global fight to end AIDS. To be able to share my creative vision in a way that impacts such a noble cause feels powerful and inspiring to me and I am sure to the ultimate winning bidder who is coming together with these amazing organizations to change the world,” said Mickalene Thomas.

About RED Phantom

This very special Red Phantom has been designed to benefit (RED)’s fight to end AIDS.  Proceeds from the auction, after costs, will benefit the global charity.

The commission design, by the world-renowned Bespoke Design Collective in Goodwood, England, Home of Rolls-Royce stands alone as a natural authority. Designers have carried the powerful Red theme throughout the design in subtle and luxurious style. This Red Phantom makes a statement, especially upon its arrival.

Rolls-Royce Red Phantom -behind the wheel

The Bespoke color is Crystal over Magma Red.  Particles of crystal have been captured in the final layers of finish to give it a luxurious luminescence. Recently created by the Rolls-Royce Bespoke Collective, the finish is comprised of five layers, each hand-polished for more than five hours. The vehicle’s wood veneers were expertly selected and finished by hand with six coats of lacquer to ensure a perfect finish.

Bespoke Leather Interior

The handcrafted Bespoke leather interior is created from 9 hides of hand-selected and drum-dyed leather with a color scheme of Arctic White with Mugello Red highlights. And overhead the new owner will enjoy a newly designed icon of Rolls-Royce Motor Cars, a Mugello Red Shooting Starlight Headliner with 1,600 fiber optic lights extending the entire length of the interior.

Rolls-Royce Red Phantom -the besboke interior details

A New Level of Interior Artistry

The new Phantom introduced a Bespoke opportunity previously unseen in luxury motoring to showcase a new level of interior artistry and craftsmanship. Housed within a single-piece glass fascia and extending across the instrument panel in the Red Phantom, the Gallery delivers visual and emotional elements that are unique to Phantom. The Gallery is constructed of Bespoke Mugello Red leather design entitled ‘Regatta Sails’ assembled in a clean room environment. This commission features custom treadplates commemorating the 115th Anniversary of the world’s premier name in luxury.

Rolls-Royce Red Phantom -the besboke interior details at its best

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