Aston Martin has unveiled its hugely anticipated SUV, DBX, in Oman on 20th November during a private event at Barr Al Jissah, Muscat. Welcomed by David King, Vice President and Chief Special Operations Officer, Aston Martin and Dan Balmer, President, Aston Martin Middle East & North Africa, guests witnessed a landmark moment in Aston Martin’s illustrious 106-year history with the launch of the marque’s first SUV.
The Middle Eastern unveil stands to underline the importance of DBX in the region, and is one of just three launch locations around the world – the others being Beijing and Los Angeles. Speaking of the launch, Balmer said, “The demand for luxury SUVs in our region is undoubtedly high, and we have had an extreme reaction to DBX so far from our confidential previews in UAE and Saudi Arabia. I am proud to say it is the most beautiful SUV on the market, matched with class-leading space and dynamic ability, thanks to an all-new bespoke aluminium platform.”
DBX signals a new era in Aston Martin’s pursuit to deliver exceptional performance, style and usability in a segment previously unexplored by the world-famous manufacturer. Bringing both the versatility and indulgence expected of a luxury SUV with sports car levels of dynamic performance, DBX sets a bold new standard in this sector.
Tuned to Meet the Specific Needs of This Model
Powered by a new version of the characterful 4-litre, twin-turbocharged V8 engine, DBX features an impressive output of 550PS and 700NM of torque, carefully tuned to meet the specific needs of this model. With a sound character that is unquestionably Aston Martin, the active exhaust system ensures this is a luxury SUV that can sound refined one moment and exhilarating the next. The engine’s versatility isn’t restricted to its vocals either; the turbocharged V8 has cylinder deactivation to enhance fuel economy, yet it can also propel DBX from 0 to 62mph in 4.5 seconds and on to a top speed of 181mph.
DBX will be priced starting at AED 848,000 in the Middle East, with deliveries set to begin from late Q2 2020.
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