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Rolls-Royce to Embark on ‘Progress Tour’ of London Ahead of Flagship Showroom Relocation

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Rolls-Royce Motor Cars London has been pivotal to the brand’s remarkable renaissance and provided a meaningful contribution to last year’s historic sales record – the most successful year in the marque’s 115-year history. Ever increasing demand for the world’s foremost luxury products has been met with an expanded portfolio of Phantom, Ghost, Wraith, Dawn and Cullinan as well as the brand’s Black Badge series of motor cars. As a consequence of this growth, the existing flagship showroom on Berkeley Square in London is no longer able to reflect the breadth of Rolls-Royce’s offering.

During the last 12 months, Rolls-Royce Motor Cars has been in consultation with its property advisors to seek an alternative location that can adequately and appropriately house its expansive product range in the capital city of the brand’s home market. Following an extensive search, a truly befitting new home for the marque’s flagship location has been secured and building works are scheduled to commence in the coming weeks.

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Torsten Müller-Ötvös, the CEO, Rolls-Royce Motor Cars, said, “The Rolls-Royce showroom in London is our flagship store worldwide and I am delighted by the prospect of H.R. Owen moving to more representative and appropriate premises in Mayfair. The ‘Progress Tour’ is a testament to the success of the marque’s progressive approach to engaging with its clients and our unique ability to support customers in a way that befits the brand.”

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To celebrate the relocation of the marque in London, Rolls-Royce Motor Cars and its valued dealer partner, H.R. Owen, will vacate the current Berkeley Square premises and embark on a ‘Progress Tour’ through the capital’s boroughs. A two-week presence will commence on 16 April in Kensington and Chelsea, before advancing to unique locations in Hammersmith and Fulham, Southwark, Wandsworth and Camden before finally arriving at its spectacular new home in Mayfair, Westminster, later this year.

Claus Andersen, Dealer Principal, Rolls-Royce Motor Cars London, said, “We look forward to taking Rolls-Royce Motor Cars London to a number of the city’s boroughs en route to its new home in Mayfair. In the spirit of the brand’s innovative Social Hot Spot programme, highly Bespoke motor cars and lifestyle accoutrements will be presented at some noteworthy locations across the capital, ensuring that existing and prospective clients can begin their Bespoke journey in an environment that truly reflects their lifestyle.”