Motion & Emotion

Rolls-Royce Motor Cars AGMC Launched the AGMC Cullinan Drive in Dubai


VIP customers, guests, social media influencers and editors of Dubai’s top motoring and lifestyle titles were invited to the AGMC Cullinan Drive to experience Rolls-Royce’s most anticipated vehicle that combines the finest materials in the world with the ultimate ‘Magic Carpet Ride’ driving experience over every terrain.

The pinnacle of Effortless Everywhere, the AGMC Cullinan Drive, which took place from 20-25th October, explored the urban beauty of Dubai’s city streets.

the AGMC Cullinan Drive in Dubai -Rolls-Royce Cullinan

Mamdouh Khairallah, General Manager, Rolls-Royce Motor Cars AGMC: “The Cullinan is the culmination of Rolls-Royce’s proud legacy and traditions coupled with the demands of today’s customers who desire refinement, superb comfort and off-road capability.

“The AGMC Cullinan Drive presented us with the perfect opportunity to introduce a high number of our valuable customers, invited media and VIP guests to the new Rolls-Royce Cullinan, and to allow them to experience first-hand the innovative technologies and unparalleled luxuries that are at the heart of this incredible, industry-leading, powerful and pioneering SUV.

“The world’s first true ultra-luxury SUV, the Cullinan presents an environment of the utmost sophistication and craftsmanship that has been constructed using the finest materials and complete attention to detail with no compromises.

“Priced from AED 1.8 million for the lounge seat model, the Cullinan is one of the greatest opportunities to broaden our brand and grow our customer base. It represents a milestone in the development of the world’s most luxurious automotive marque in the UAE and the region.”

Adi Al Fardan, founder of Adi Hasan Al Fardan Jewellery Trading, the event’s affinity partner, explained the legend behind the naming of the luxury marque’s first-ever SUV – the newest Rolls-Royce is named after the Cullinan diamond, the largest diamond ever.

The Cullinan Diamond was a spectacular, history-making gem that sent shockwaves through the global diamond industry when it was revealed to the world.

“The Rolls-Royce Cullinan, with its powerful styling and performance, is a pure reflection of the pedigree and prestige of its namesake.”

the AGMC Cullinan Drive in Dubai -Rolls-Royce Cullinan- Sana Soukar, Senior Reporter at
Sana Soukar, Senior Reporter at

Seven Cullinan cars left from the world’s only Rolls-Royce Boutique, at City Walk, in a convoy of unprecedented luxury and driving performance that toured the city’s roads before heading to the Bab Al Shams desert resort.

The Cullinan holds true to Rolls-Royce’s historical foundations of prestige and performance while embarking on a daring new venture and development for the Middle East market. A completely uncompromised, thoroughly luxurious all-terrain vehicle – the Cullinan is unlike anything the world has ever seen.

The embodiment of Rolls-Royce’s legacy reimagined to surpass the demands of today’s drivers; the Cullinan will take its rightful place at the pinnacle of a brand-new automotive segment – the Ultra-luxury SUV.

the AGMC Cullinan Drive in Dubai -Rolls-Royce Cullinan- Sana Soukar, Senior Reporter at

Effortless, Everywhere, the Cullinan has made luxury off-road travel a reality for the first time in history.

A tough, robust concept with broad appeal, the Cullinan is the most versatile, family oriented, fun-to-drive, prestigious SUV ever constructed. Its contemporary and functional design ensures its iconic status in the face of increasingly bland SUV design – its long bonnet, short front, and extended rear overhangs give it the unmistakable look of a Rolls-Royce.

The Cullinan’s imposing presence and impressive stature on the road are complemented by key luxury design touches, including increased height and the integrated execution of the prominent grille. The story of the Cullinan is the product of many years of research and meticulous design, development and testing by over 500 dedicated and highly-skilled Rolls-Royce engineers and designers. It is the next chapter in the story of Rolls-Royce’s ‘Architecture of Luxury’ that began with the Phantom and which will underpin all future Rolls-Royces.

Each component used in the construction of the Cullinan defines luxury, performance and perfection from the expertly crafted inner workings of its engine to its sumptuous, welcoming and comfortable interior.

the AGMC Cullinan Drive in Dubai -Rolls-Royce Cullinan- Sana Soukar, Senior Reporter at

Quintessentially Rolls-Royce, ‘Architecture of Luxury’ delivers superlative engineering based around the complete, immersive luxury experience. Driver and passengers experience the power and performance of the Cullinan delivered in a smooth, silent and sublime ride over any terrain. The Cullinan is the second vehicle of a new generation of Rolls-Royces to benefit from access to the ‘Architecture of Luxury’.

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Its new aluminium architecture structure allows the Cullinan to benefit from a lighter weight and increased stiffness. The result is an unrivalled and faultless ride quality that envelopes driver and passenger in comfort and silence.

A seamless, perfect smoothness of drive over any ground is delivered thanks to a state-of-the-art air suspension system.

This computerised, world-leading programme, which is so advanced it is capable of making millions of intricate calculations and adjustments each second, creates a flawless motoring experience that incorporates the ultimate in handling and optimal vibration comfort performance both on and off-road.

Also, the Cullinan’s ‘Architecture of Luxury’ allows for advanced 4WD as well as 4-wheel steering capabilities. This cutting-edge four-wheel steering system enhances the SUV’s agility and stability ensures a smooth ride for passengers and provides a thrilling, high-performance experience for drivers. The superior turning capabilities of the Cullinan and the intuitive response of its onboard steering technology means the SUV can handle even the tightest and difficult of environments, be they off-road or urban.

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The Cullinan’s new aluminium architecture means Rolls-Royce’s famed ‘Magic Carpet Ride’ can now be enjoyed off-road. The ‘Magic Carpet Ride’ system also reacts to changes in acceleration, steering and information detected by the Cullinan’s onboard cameras.

Making sure the Cullinan dominates any on or off-road environment is a great (6.75 litre, V12 twin turbo engine) produces a low-end torque output of 850Nm at an incredibly low 1,600rpm while delivering 563bhp (420kw) of power to all four of the Cullinan’s wheels when necessary.

The Ultra-luxury SUV’s Satellite Aided Transmission technology, linked to its ZF 8-Speed gearbox, also guarantees effortless progress at any speed.

The Cullinan’s extraordinary off-road capabilities have been tested in the world’s harshest environments to ensure peak performance over any landscape.

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Silence is another core value of Rolls-Royce, foam filled tyres to reduce the tyre induced rolling noise, more sound deadening material than ever before, thickest double glazing (6mm) in the automotive industry with an acoustic insulation layer in between. As a result, the Cullinan is the most silent SUV in the world.

The merger of state-of-the-art styling, sumptuous interiors, incredible performance and all-conquering power form the very essence of what it means to experience the new Rolls-Royce Cullinan – the ultimate embodiment of Rolls-Royce’s “Effortless, Everywhere!” driving philosophy and a true legend in the making.