Categories: DEBUTSNEW CARSNEWS

The New Audi A7 Sportback Unleashed in the Middle East

The A7 Sportback combines the best of all worlds and is a dynamic all-around talent for business and recreation. It offers the design of a Coupé, the spaciousness of a Sedan and the variability of an Avant. The interior concept of the A7 Sportback impresses with more space and more comfortable seating – and it achieves that despite having a dynamic roofline. Compared with the previous model, interior length has increased 21 millimetres, resulting in more rear knee room. Rear passengers also enjoy more headroom. The loading width has also increased compared with the previous model and now measures 1,050 millimetres.

Topping the range of all-new seats are the multi-adjustable, customised contour front

seats with ventilation and massage. The configuration with individual rear seats (alternative: 2+1 bench) offers plenty of space and comfort. New high-tech options make life with the Audi A7 Sportback is even more comfortable and convenient. The air quality package improves interior air quality using fragrancing with subtle scents, an ioniser and an effective combination filter.

The body, which features steel and aluminium composite construction with large components such as add-on parts made of aluminium, is a critical factor in the improved handling and greater comfort. The four-door coupe scores top marks concerning body stiffness, aeroacoustics and aerodynamics. The Gran Turismo spoils its passengers with enhanced acoustic comfort and – thanks to sophisticated aerodynamics – minimal wind noise.

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Despite the markedly dynamic lines, the luggage compartment has a base capacity of 535 litres. This increases to 1,390 litres with the rear seats folded down. The luggage compartment has been optimised so that two golf bags now fit horizontally – in addition to the optional spare tire. The optional sensor-controlled rear hatch opens and closes automatically in response to foot motion.

Dynamics at their most beautiful: the exterior design

The exterior design of the A7 Sportback is an expression of the new design language that Audi introduced with the prologue concept car study and made its production debut in the new Audi A8. With large surfaces, sharp edges and taut, athletic lines, the dynamics and progressiveness of the A7 signal from every perspective.

As with the previous model, the rear end is tapered like that of a yacht. The large luggage compartment lid terminates in a pronounced, curved lip from which an integrated spoiler extends automatically at 120 km/h. A flat light strip – a design feature common to all of Audi’s top models – joins the rear lights, whose tail lights are made up of 13 vertical segments. When the doors are unlocked and again when they are locked, fast-moving light animations play in the rear lights and the headlights, highlighting the big coupe’s dynamics while standing still. The progressive exterior design of the new Audi A7 Sportback is mostly devoid of chrome. The paint range offers a choice of 15 colours, eight of which are new.

Show car design comes to production: the interior

The interior fuses design and technology in a unique way. The interior of the new Audi A7 Sportback dazzles with its futuristic lounge atmosphere. Its reduced, clean design language is based on a one-of-a-kind balance of tension and coolness. The horizontal lines and sleek instrument panel provide for a feeling of airy spaciousness. The centre console is oriented toward the driver, underscoring the Gran Turismo’s sporty character. Four fundamental values characterise the interior concept: progressiveness, sportiness, intuitiveness and sophistication. All colours, upholstery materials and inlays underscore the new aesthetic, from the base version to the design selection and the S line sports package. The particularly sophisticated Valcona leather comes in as a standard.

Control at your fingertips: MMI touch response control system and online voice control

The new Audi A7 systematically continues the digitalisation strategy of the A8. The interior architecture melds seamlessly with Audi’s new MMI touch response operating concept. It replaces the rotary pushbutton and the conventional buttons and controls of the previous model with two large, high-resolution touch displays.

Fully connected for more convenience and safety

With its comprehensive connectivity, the Audi A7 is perfectly equipped for long-distance touring. It offers customers more convenience, safety and customisation options. The Gran Turismo features the same infotainment and connectivity range as the Audi A8. Up to seven drivers can store their preferred settings in individual user profiles. As many as 400 parameters can be personalised. The new A7 Sportback comes standard with the MMI radio; MMI navigation and MMI navigation plus are available as options. There is a choice of four sound systems. The top version, the Bang & Olufsen Advanced Sound System, also delivers fascinating 3D sound to the rear seats.

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Handling and long-distance comfort: the chassis

The new A7 further extends its synthesis of sportiness and comfort. The optional dynamic-all-wheel steering, the new electronic chassis program (ECP) – the central controller for the chassis – and the updated air suspension make it even more agile, nimble and comfortable. The A7 is thus the perfect Gran Turismo: dynamic and agile on twisty country roads, yet comfortable on long highway stretches.

The top chassis-related innovation is dynamic-all-wheel steering. It combines direct, sporty steering response with unshakable stability, resolving the conflict of aims between agility and comfort. The steering ratio varies as a function of speed between 9.5:1 and 16.5:1 using active steering interventions at the front and rear axle. At the front axle, strain wave gearing is used to superimpose these in response to the driver’s steering input. At the rear axle, a spindle drive turns the wheels by as much as 5 degrees. At low speed, they steer counter to the front wheels to increase the agility of the big coupe further when parking or driving in urban traffic, for example. This reduces the turning circle at full lock by 1.1 meters. At 60 km/h and above, the rear axle steers in the same direction to increase straight-line stability and facilitate lane changes.

Broad-based electrification: a mild hybrid system for greater comfort and efficiency

The A7 Sportback comes standard with a new mild hybrid system (MHEV) for greater comfort and efficiency. With the V6 engine, this uses a 48-volt primary electrical system. A belt alternator starter (BAS) works together with a lithium-ion battery and achieves a recuperation performance of up to 12 kW when braking. At speeds between 55 and 160 km/h, the four-door coupe can coast in a freewheeling mode with the engine deactivated and then restarted comfortably via the BAS.

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The start-stop function has been significantly expanded and now activates at 22 km/h. In combination with the standard front camera, the engine is restarted predictively while at a standstill as soon as a vehicle ahead begins to move. In real-world driving, the MHEV technology reduces fuel consumption by up to 0.7 litres per 100 kilometres.

Starting prices for the Middle East markets in local currencies:

• Bahrain: BHD 30,790
• Kuwait: KWD 24,910
• Oman: OMR 31,520
• Qatar: QAR 297,300
• Lebanon: $ (incl. VAT) 118,601
• Jordan: JOD (incl. VAT) 101,201
• UAE: AED (incl. VAT) 315,000

Hassan Soukar

Hassan Soukar is a veteran automotive, and tech journalist, as well as a professional photographer. A man with a keen sense for innovation and a great sense of humour. He is the pro that reviews the latest gadgets from smartphones and VR headsets to fitness bands. Hassan has a generous number of lists, reviews and latest industry leaks.

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