Decades ago, headlamps and tail lamps were usually simple, solid forms that vehicle shapes had to be designed around. Today, these lamps are an integral part of the initial design process for a vehicle and also play a significant role in shaping the exterior surfacing for GMC SUVs and trucks. To achieve this, GMC’s lighting design team gets involved with projects at a very advanced stage, working in close collaboration with the exterior and interior design studios.
“Automotive lamps used to be an afterthought; yet, that couldn’t be further from the truth today,” says Addam Ebel, GMC Lighting Studio Design Lead. “We are always looking at and working with new technologies and innovative ways to elevate our craft further. Whatever we produce further down the road, will be at a level beyond the high standards GMC has already established today.”
A perfect example of this synergy between design teams is reflected through the 2018 Terrain and its bold exterior design which has signalled the next chapter of GMC’s design language, evolving the brand’s signature cues with stronger elements including dramatic headlamps sculpted around the illuminated C-shaped signature lighting. Creating these lamps is an artform – a process of precision that mirrors the level of execution expected throughout a GMC.
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Although models like the GMC Terrain and Acadia have helped advance GMC’s lighting designs, advanced lighting technology has been vital in shaping the 2019 Sierra as well. New “light blade” signature lighting elements within Sierra Denali’s headlamps help accentuate the pickup truck’s exterior design, providing a distinctive appearance no matter the time of day.
According to Sajed Sbeih, Head of Brand, GMC Middle East, “We have always put in efforts to further innovate and upgrade our product offerings with unique features that our customers expect in terms of technologies, functionality safety and most importantly design. With a bold Denali grille and C-shaped LED signature lighting, GMC vehicles have been distinctive for some time and underwent a thorough rethought and reshaping process to complement the future of GMC and the brand’s professional grade.”
The lamps themselves are almost miniaturised multimedia art installations, a mixture of sculpted and machined elements, jewelled lenses, projectors, and advanced technology.
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While GMC’s C-shaped lighting helps provide an identifiable element from hundreds of feet away, designers craft plenty of precise, intricate detail within the lamps themselves, providing a portion of delight when also inspected up close.
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