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70 Years of Land Rover Material Innovation at the London Design Museum

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Land Rover and the Design Museum are inviting visitors to take a seat to commemorate 70 years of the Land Rover brand. The atrium seating at the London museum has been re-upholstered with 18 original materials used in Land Rovers from 1948 to 2018 for the Material Innovation installation.

They include the original fabric from the first Land Rover (1948), the cloth designed with Sir Paul Smith for his special edition Land Rover Defender (2015) and an innovative, sustainable textile developed by Kvadrat for the Range Rover Velar (2017) as a premium alternative to leather.

Visitors are invited to discover and experience the different qualities of these authentic fabrics – a change from the usual ‘don’t touch’ rule at museums.

READ MORE: Land Rover’s 70th Anniversary Begins With The Restoration Of ‘Missing’ Original 4X4

Deyan Sudjic, Director of the Design Museum, said: “The Land Rover is one of the great design success stories. This installation is a great opportunity for our visitors to see seven decades of new thinking about textiles in the context of vehicle design. And this is one part of the museum where we are definitely saying please touch.”

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