Opening a new showroom in Dubai gives GAC Motor another platform to showcase GAC’s advanced, high-quality vehicles in the Middle East. Furthermore, with this new outpost, the brand will elevate the shopping experience for customers with enhanced service quality.
GAC Motor’s new vehicles must pass CAE Certification, system examination, a complete vehicle test and targeted tests of seven road conditions – intense heat, high humidity, hypothermia, ice and snow, mountain, plateau and dusty environment. All tests are done on 200 cars, and the accumulated endurance mileage reaches 19.8 million kilometers (12.3 million miles).
“Even in the hot, dry and sandy climate of the Middle East, GAC Motor products still deliver excellent performance. We also hope to impress the customers in the Middle East with more excelling quality in the future,” said Yu.
One of the two new star models coming to the UAE market, the GS8 SUV, was developed over five years. It includes the latest collision energy absorption technology and uses high-strength steel in over 95 percent of the driving cabin.
In addition, the anti-collision beam and the crash box can absorb most of the energy from a collision, which lowers maintenance costs after a low-speed collision, as only the anti-collision beam and bumper need to be replaced.
Read: The All-New PEUGEOT 3008 SUV Makes Middle East Debut
The GS8’s powertrain is equipped with the second-generation i-4WD smart four-wheel drive and all-terrain feedback system, which allows it to switch freely among a class-leading six driving modes: “Sand,” “Mud,” “Snow,” “Smart,” “Sports,” and “Economy.” The design focuses on maneuverability and off-road performance, further enhancing power advantage.
Another all-star model targeting the compact SUV market, the GS4, was created by GAC Motor following strict international standards. The five-star-rated vehicle body design meets North American SUV roof crush resistance standards and features a comfortable, ergonomic design.
In terms of power, the GS4 is equipped with an advanced automated mechanical transmission with high transmission efficiency, sports, and sci-tech genes. Gearshifts can be made within 0.2 seconds, allowing consumers to enjoy an efficient driving experience with low fuel consumption. In J.D. Power Asia Pacific’s China Initial Quality Study (IQS), the GS4 has ranked No.1 for two consecutive years in China’s compact SUV market.
Throughout June, GAC Motor will promote its high-end vehicle models, the GS8 and GS4 SUVs and the GA8 sedan, in Kuwait, Qatar, Bahrain, the U.A.E., and Lebanon through a series of marketing campaigns, including a preferential financial policy, exhibitions at local shopping malls, and test-drive events.
According to GAC Motor’s expansion strategy in the region, the company is planning to open an office there to ensure localized management of sales, services, marketing promotions, and talent recruitment and to increase international collaborative efforts. The automaker is also exploring options for expanding into Saudi Arabia this year.
Going forward, GAC Motor will carry out continuous compatibility tests in the region on its entire vehicle line-up, with the goal of adapting additional models to meet the market’s demands and offering a wider range of selection to customers across the Middle East.
The car looks good in general.