Categories: NEWS

Volvo Cars Safety Experts Receive Prestigious Award from US National Highway Traffic Safety Administration

Per Lenhoff, Senior Manager, and Magdalena Lindman, Technical Expert in Traffic Safety Data Analysis, who work at the Volvo Cars Safety Center, one of the most advanced testing facilities in the automotive industry, have been recognised by NHTSA for their contribution to enhanced traffic safety.  Over the years they have worked on developing a range of systems including Run-off road occupant protection and both physical and CAE (Computer Aided Engineering) test methods that capture and replicate real-life crashes.

Addressing Real-Life Safety

With a clear focus on addressing real-life safety, both Magdalena Lindman and Per Lenhoff have contributed substantially to the high safety performance levels of Volvo Cars’ latest products including the new XC60. The new XC60 launched with one of the highest levels of standard advanced driver assistance and steering support systems on the market.

“We are delighted to receive this recognition for our work,” said Magdalena Lindman, Technical Expert, Traffic Safety Data Analysis at Volvo Cars Safety Center. “Our goal is to make our roads a safer place for everyone. This is why we place so much importance on understanding real-world data. At Volvo Cars we do not engineer our cars to just pass safety tests – we engineer them to save lives. That has always been our starting point.”

Lindman and Lenhoff join an exclusive club of Volvo safety engineers that have received this award over the years for their work on ground-breaking safety innovations.

“We are very pleased that Magdalena and Per have received this recognition from NHTSA for their outstanding work. Volvo Cars foundation is built upon protecting people, understanding their needs and making their lives better. Our consistent approach to addressing real-life safety has had a clear impact on the lives of many people over the years. Our vision is that no one should be killed or seriously injured in a new Volvo car by 2020,” said Malin Ekholm, Vice President, Volvo Cars Safety Center.

Safety Vision and Real-Life Safety

Volvo Cars is unique in the automotive industry for its approach to safety. Since 1970 the Swedish marque have been collecting data from thousands of real-world accidents with the aim of better understanding and addressing real-life safety needs. The Safety Vision and Real-Life Safety are part of Volvo Cars’ sustainability program – Omtanke. 

Hassan Soukar

Hassan Soukar is a veteran automotive, and tech journalist, as well as a professional photographer. A man with a keen sense for innovation and a great sense of humour. He is the pro that reviews the latest gadgets from smartphones and VR headsets to fitness bands. Hassan has a generous number of lists, reviews and latest industry leaks.

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