Honda Civic won ‘Best Compact Sedan’ of the year adjudged by Middle East Car of the Year (MECOTY) 2017 held at ADNEC in Abu Dhabi on 30th March 2017. In addition to the MECOTY, the Civic has won ‘Best Small Car’ in the MotorWeek Drivers’ Choice Awards, Saudi Auto ‘Car of the Year’ award as well as ‘North American Car of the Year’ award.
The 10th generation Honda Civic was introduced in April 2016 with a 1.5L Turbo and a 2.0L Engine. Due to the success of the new model and to provide our customers with a wider variety, a 1.6L Engine grade was introduced in December 2016 as an entry-level grade option. The Civic offers a 5-grade line up with three engine sizes and a whole host of new and standard features depicting it as more modern, functional as well as an efficient sedan. Following the launch, regional sales of the Honda Civic rose by 93% this year.
MECOTY being in its fourth year in this region is fast becoming one of the most prestigious awards adjudged by 15 renowned automotive journalists across the Middle East.
Commenting on the win, Mr. Hiroaki Shibata, Director of Honda Motor Company (Africa and Middle East Office) said, “We are pleased to know that the Civic won the Car of the Year in the Compact Sedan segment. The new Civic was introduced last year to meet the demands of a sporty yet advanced car and we truly believe we have created joy for the customer in the segment. We hope to continue to meet customer expectations and create joy in the future as well.”