“All customers demand quality vehicles, and truck customers depend on toughness and reliability most of all,” said Bennie Fowler, Ford group vice president for quality. “That’s why Built Ford Tough is much more than a slogan. It’s how we develop the F-150 and how we deliver on our promise to customers to continuously improve America’s favourite pickup truck.”
In January, Ford celebrated a major milestone as F-Series became the top-selling truck in the United States for the 40th consecutive year and the best-selling vehicle for 35 years. Ford has sold more than 26 million F-Series trucks since January 1977.
Ford research shows F-150’s dependability – paired with its capability and toughness – is a key differentiator for the truck over the competition. Truck shoppers say they prioritize a pickup truck’s quality above all other attributes.
In addition to F-150 ranking highest among large light-duty pickups, Ford takes the home second most-improved brand in a tie in the annual J.D. Power Vehicle Dependability Study.
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